Aunt Jemima, Uncle Ben, and Rastus



Aunt Jemima, Uncle Ben, and Rastus This book provides a mirror to our past a past that has been ignored or overshadowed for too longFrom the foreword by Alex Haley Kern Foxworth chronicles the stereotypical portrayals of Blacks in advertising from the turn of the century to the present Beginning with slave advertisements, she discusses how slavery led naturally to the stereotypes found in early advertisements From the end of the slave era to the culmination of the Civil Rights movement, advertising portrayed Blacks as Aunt Jemimas, Uncle Bens, and Rastuses, and the author explores the psychological impact of these portrayals With the advent of the Civil Rights movement, organizations such as CORE and NAACP voiced their opposition and became active in the elimination of such advertising In the final chapters, the volume examines the reactions of consumers to integrated advertising and the current role of Blacks in advertising Its truly novel subject matter and its inclusion of vintage and contemporary advertisements featuring Blacks make this a valuable work. Best Read Aunt Jemima, Uncle Ben, and Rastus by Marilyn Kern-Foxworth For Kindle ePUB or eBook – bluevapours.co.uk

Is a well-known author, some of his books are a fascination for readers like in the Aunt Jemima, Uncle Ben, and Rastus book, this is one of the most wanted Marilyn Kern-Foxworth author readers around the world.

↠ True Books Aunt Jemima, Uncle Ben, and Rastus  ePUB Author Marilyn Kern-Foxworth – bluevapours.co.uk
  • Paperback
  • 256 pages
  • Aunt Jemima, Uncle Ben, and Rastus
  • Marilyn Kern-Foxworth
  • English
  • 02 August 2018
  • 0275951847

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