Zucked



Zucked The story of how a noted tech venture capitalist, an early mentor to Mark Zuckerberg and investor in his company, woke up to the serious damage Facebook was doing to our society and set out to try to stop it.If you had told Roger McNamee even three years ago that he would soon be devoting himself to stopping Facebook from destroying our democracy, he would have howled with laughter He had mentored many tech leaders in his illustrious career as an investor, but few things had made him prouder, or been better for his fund s bottom line, than his early service to Mark Zuckerberg Still a large shareholder in Facebook, he had every good reason to stay on the bright side Until he simply couldn t.ZUCKED is McNamee s intimate reckoning with the catastrophic failure of the head of one of the world s most powerful companies to face up to the damage he is doing It s a story that begins with a series of rude awakenings First there is the author s dawning realization that the platform is being manipulated by some very bad actors Then there is the even unsettling realization that Zuckerberg and Sheryl Sandberg are unable or unwilling to share his concerns, polite as they may be to his face.And then comes the election of Donald Trump, and the emergence of one horrific piece of news after another about the malign ends to which the Facebook platform has been put To McNamee s shock, even still Facebook s leaders duck and dissemble, viewing the matter as a public relations problem Now thoroughly alienated, McNamee digs into the issue, and fortuitously meets up with some fellow travelers who share his concern, and help him sharpen its focus Soon he and a dream team of Silicon Valley technologists are charging into the fray, to raise consciousness about the existential threat of Facebook, and the persuasion architecture of the attention economy broadly to our public health and to our political order.Zucked is both an enthralling personal narrative and a masterful explication of the forces that have conspired to place us all on the horns of this dilemma This is the story of a company and its leadership, but it s also a larger tale of a business sector unmoored from normal constraints, just at a moment of political and cultural crisis, the worst possible time to be given new tools for summoning the darker angels of our nature and whipping them into a frenzy Like Jimmy Stewart in Rear Window, Roger McNamee happened to be in the right place to witness a crime, and it took him some time to make sense of what he was seeing and what we ought to do about it The result of that effort is a wise, hard hitting, and urgently necessary account that crystallizes the issue definitively for the rest of us. Free Read [ Zucked ] Author [ Roger McNamee ] For Kindle ePUB or eBook – bluevapours.co.uk

Is a well-known author, some of his books are a fascination for readers like in the Zucked book, this is one of the most wanted Roger McNamee author readers around the world.

By Roger McNamee ↠ Zucked  ï books about books ↠ New Life – bluevapours.co.uk
  • Hardcover
  • 352 pages
  • Zucked
  • Roger McNamee
  • 02 March 2017
  • 0525561358

10 thoughts on “Zucked

  1. Morgan Blackledge says:

    Oh man I m so cranky right now.I should not be writing while I m in this mood But Zucked has me all worked up.So here goes..I hate Facebook.I super fucking hate it But I used to love it back when it first started.It was so AWESOME to reconnect with the friends you lost touch with, learn about their accomplishments and foibles, share memories and see how old they got And then everyone s mom was on it, and you couldn t talk about the time you took acid back in the day with you re buddy becau Oh man I m so cranky right now.I should not be writing while I m in this mood But Zucked has me all worked up.So here goes..I hate Facebook.I super fucking hate it But I used to love it back when it first started.It was so AWESOME to reconnect with the friends you lost touch with, learn about their accomplishments and foibles, share memories and see how old they got And then everyone s mom was on it, and you couldn t talk about the time you took acid back in the day with you re buddy because their nephew from Michigan could see the conversation, and just like that, the party...

  2. Mehrsa says:

    Fascinating account from an insider on facebook A few points I took away after reading this 1 Facebook responds to every problem with a tech fix The world is bugs to be fixed to Zuck 2 Facebook will sacrifice everything for increased growth and connection3 Facebook knows their potential for harm and they seem not bothered by it4 Facebook should not have so much power over our lives5 This is the tip of the iceberg We can bring down facebook thru regulation and the problem will still ex Fascinating account from an insider on facebook A few points I took away after reading this 1 Facebook responds to every problem with a tech fix The world is bugs to be fixe...

  3. Gayle Fleming says:

    I know I know You have nothing to hide so you don t care if your personal data is collected The benefits you believe you derive from the big three internet platforms Facebook, Google andfar outweigh the information they collect about you Well, dream on sucker Seriously This book is frightening in the way it explains how our personal data is monetized, manipulated and distributed in nefarious and unscrupulous ways My eyes have been opened and I will never view Facebook as a benign I know I know You have nothing to hide so you don t...

  4. Michael Perkins says:

    Brand new TED talk 4 16 19 from the journalist who uncovered the Cambridge Analytica connection to FB Both the British Trumpkins AND Facebook sued the journalists to try stop the truth coming out FB is not neutral It s a publisher that profits off of evil.https www.ted.com talks carole_cadw This astounding two parter by Frontline is a must watch for those interested in the FB debacle.https www.pbs.org video the faceboohttps www.pbs.org video the faceboo Brand new TED talk 4 16 19 from the journalist who uncovered the Cambridge Analytica connection to FB Both the British Trumpkins AND Facebook sued the journalists to try stop the truth coming out FB is not neutral It s a publisher that profits off of evil.https www.ted.com talks carole...

  5. Lane Erickson says:

    astounding amount of filler most of the book reads like a plea from the author to be taken seriously, where this is not necessary the content could have been condensed to 30 45 pages without losing anything not much to think about, at least if you are already familiar with tech

  6. Devogenes says:

    Alright so there s a lot of important information about Facebook and the digital corporatocracy in this book and it is worth reading for that and I appreciate the author s attempt to alert people to the dangers of the big data industry and social media in particular oh hai Goodreads I also get that this guy isn t an author, so some slack is due But Jesus Christ buddy, I get it You know Bono You ve been backstage at Grateful Dead s...

  7. Paula says:

    Be scared Be very VERY scared about what Facebook and Google and , et al are doing to our democracy and our brains and how we are living our lives in general This is one of THE scariest and most historically important books I ve read in the last decade I believe this book should be required reading for all Americans, though of course that ll never happen because well, it s all explained in the book.I ve got to sit and ingest it all before I write a longer review, but I ll be Be scared Be very VERY scared about what Facebook and Google and , et al are doing to our democracy and our brains and how we are living our lives in general This is one of THE ...

  8. Gary Singh says:

    Here is the cover story I wrote about Zucked in Metro Silicon Valley an introduction and interview with the author.

  9. Juarez Poletto Jr. says:

    Important message but terrible delivery I had two major problems with this book, first, it bored me to death, it compensates the lack of content and new facts to the story by repeating itself over and over.The second one, which made me abandon the book on epilogue,...

  10. Marie says:

    My trust in Facebook has been misplaced The algorithms choose posts calculated to press emotional buttons because scaring users or pissing them off increases time on site Facebook is the fourth most valuable company in America and its value stems from its mastery of surveillance and behavioral modification Google put a fence around half of a public park and started commercializing it User privacy has become a pawn to be traded to accelerate growth Facebook allows users to connect to o My trust in Facebook has been misplaced The algorithms choose posts calculated to press emotional buttons because scaring users or pissing them off increases time on site Facebook is the fourth most valuable company in America and its value stems from its mastery of surveillance and behavioral modification Google put a fence around half of a public park and started commercializing it User privacy has become a pawn to be traded to accelerate growth Facebook allows users to connect to other sites using only their Facebook password This also enables Facebook to track the users To make its advertising valuable, Facebook needs to gain and hold user attention which it does with behavior modification techniques that promote addiction Facebook and Google were pretending to be neutral but the...

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